
My take? Steve Jobs is not an enemy of the people, nor has he lost his soul. He's a businessman- and a good one at that. Not only has he understood the market and leveraged consumer trends, he has capitalized on them and even driven the industry. The challenge is that he must deal with the army of followers he has created who demand both greater innovation and near infinite customization.
Apple is at a turning point. The point at which David becomes Goliath. Having stayed true to their brand- like so many of my "Best Brands"- they have grown. Nike faced this turning point years ago, and now they must deal with start-ups like Under Armour who have inspired a new generation. Even though Nike will always stand for "innovation", they can no longer fool anyone into thinking they are anything but the major player in the industry. Apple may not have to dominate market share to be perceived as the industry leader, and they will undoubtedly be faced with upstart competition in the near future, created in their own image. More than ever, Apple must continue to reinforce their brand as delivering the most innovative products consumers demand. If the iPhone is any indication, I think Apple will ripen.