Stand Up

I had lunch today with Jan-Eric Anderson, a good friend of mine at Barkley- the KC agency that has emerged as a leader in the cause marketing movement thanks largely to Mike Swenson, Barkley's EVP, CMO (and KU grad). My visit reminded me of something special that happened last week in the fight against cancer that I thought was worth sharing, and I'm sure the folks at Barkley would agree.

Laura Ziskin, a movie producer and cancer survivor, aggressively launched Stand Up 2 Cancer to help make cancer a national priority, lining up celebrities like Katie Couric and Lance Armstrong as well as partners, including the Susan G. Komen Breast Cancer Foundation, the Lance Armstrong Foundation and Lee Jeans (a Barkley client) among many others. Perhaps most impressive is that Stand Up 2 Cancer has lined up ABC, CBS and NBC to donate airtime to a special one-hour show on September 5th designed to "educate, inspire and entertain."

I think it's amazing what can be accomplished when we come together and leverage our talents and resources for a common cause. Enjoy this PSA.