Tuesday, July 1, 2008

Olympic Uniforms Unveiled

Today, Nike unveiled the new uniforms designed for the U.S. team competing this summer in Beijing. The design sports the familiar red and contrasting light & dark blue scheme, reminiscent of those worn at the Sydney games of 2000. An additional design feature is a stylized, tattoo-inspired graphic, called "We the People," depicting symbols of America's patriotic and cultural heritage. And then there's the technology.

According to Nike, "Another innovation for the Nike Swift Suit was Aerographics; Nike’s engineered mesh system that was added at the back to increase cooling. Now the suit has a 7% drag reduction over the Nike Swift Suit for Athens, which translates to .02 seconds in the 100m. The new version is made with 100% recycled polyester yarns, fitting into Nike’s Considered design ethos. Now, Nike has combined its fastest ever Nike Swift technology with an environmentally preferred material." All I know is, they look good. All together now, "U S A! ...U S A!"

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